Technology as a Recruiting Advantage

Technorati ProfileSpire Investment Partners uses ECM to recruit new advisors

“If financial advisors aren’t talking to people, they’re not making money,” says Paul Murphy, National Sales Director at Spire Investment Partners, LLC. Murphy’s problem was that his top earners were spending too much time staying on top of the paperwork that comes with handling over $1 billion in client assets, which he expects to at least double this year. “It’s the regulators. It’s the auditors. The paper starts to pile up from the first client meeting and all the way through the process,” he says.

For Murphy, his previous experience integrating two large broker-dealers had shown how the right technology ultimately leads to success. “If you want to succeed in this business, you’ve got to get great technology,” he says. “Using technology not only defensively, but offensively, is very near and dear to my heart.”

Murphy and Phillip Fournier, Spire’s Chief Operating Officer, went on the offensive and decided to invest in a enterprise content management system. They chose ECM not just to manage paper, but also as a tool to cut costs and increase services—which would eventually help recruit both clients and advisors.

Murphy says that, at first, just the idea of a new system and way of doing things intimidated the firm’s advisors. “How many people have said ‘paperless’ in front of advisors and had them say, ‘You’ve got to be kidding me’? That’s where we started,” he admits.

But, once apprehensive advisors, and more importantly, their sales and service assistants, began using enterprise content management and saw how easy and efficient it was, implementation and initial roll-out went smoothly.

National Sales Director Paul Murphy

Murphy credits the training his staff received from the firm’s Laserfiche reseller, One Source/ADI, for easing the implementation process. “I can’t say enough good things about the training. The results are great.” In the 18 months since the firm implemented ECM, Spire has scanned documents from approximately 80% of their offices – with nearly all of their advisors and staff using the system regularly.

“The goal,” says Murphy, “is to apply technology to make work easier. Efficient process flow obviously increases efficiency. If everyone is more efficient, they’re happier. If they’re happier, they’re more productive. If they’re more productive, you’re more profitable.”

With document management, Murphy immediately noticed that Service Assistants and back office personnel were able to respond to client inquiries much more efficiently. ECM is the way to make them more productive,” says Murphy. “We’re very happy that our staff is better able to process workflow and therefore better able to support our Consultants.”

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